The ultimate 4 step communication tool

For the past decade of my career, I've used the same simple 4 step communication guide for everything I've worked on. From leader comms to basic tech changes, through to large scale change projects. The 4 steps remain the same. 

Try applying this to your next piece of communication, small or large and I promise you will see the results. 

Asking for a pay rise? Step 3 is key - what's in it for your Manager / organisation? 

Restructure or change in org design? Step 1 is key - why? As Simon Sinek would say.

Frontline safety message impacting all customers? Step 2 is critical and knowing what it's like working in the frontline and how they communicate especially. 

Wanting to get people involved in your ESG strategy? Step 4 is where it's at - what do you actually want them to do? What role can they play? 

It's simple, effective and surprisingly powerful!